From horse and buggy to a state of the art, highly customized 2014 Mercedes-Benz Sprinter Model 3500 High Roof Extended Cargo Van with 170-inch wheelbase, Royal cup is staying on the cutting edge and taking their show on the road
With a goal to better serve customers and share the great experience of Royal Cup Coffee with the communities they serve, Royal Cup envisioned a Sprinter with a complete barista bar outfitted with state-of-the-art brewing equipment, a full graphics wrap, and an exterior pop-up digital flatscreen monitor for images and videos, and is now hitting the streets in a New Mobile Cafe'
Although Royal Cup Coffee has been around since 1896, Robert Cole, vice president of marketing, and Benn Pitts, vice president of food service, work hard to make sure the brand remains relevant. Check out this great video to see all the bells and whistles on the shiny new toy!
http://www.inc.com/sprinter/old-school-coffee-on-the-leading-edge.html
